Our world has been digital for years now but since the beginning of 2020, life seemed to become even more anchored in the online world (thanks). Businesses really had to amp up their social media marketing efforts. If you are a brick and mortar business that is trying to figure out how to improve your social media strategy or an established online business that needs to make sure you are staying up to speed as things change then we can help. We have a few tips that we have put together to help you navigate this marketing medium and make sure it is working for you, not against you.
Ways To Improve Your Social Media Marketing
1.) Know Your Goals
It is really important to have a clear picture of your marketing goals. What are you hoping your business gains from this marketing campaign? There are many things that can be accomplished with social media but each one has a different path to get there. You will do things differently if you want to drive traffic than you would if you were focusing on the customer service experience. So clear goals are your first step when marketing on any social platform.
2.) Know Your Network
Depending on your business you may not want a presence on every social media outlet. While this may seem counterintuitive, you don’t really want a shotgun effect with this type of marketing. While some businesses may do very well on Facebook others might do better on Instagram. It all depends on the target market and what they use. Know your target audience!
Marketing on social media platforms can also be time-consuming so you want to make sure your best efforts are going to the right platform. Choosing one of two platforms, to begin with, and giving them your all is the best course of action. Once those are doing well, if you want to add another platform or hire someone to manage your social accounts, then go for it.
“A good rule of thumb is that there is no such thing as too much content, so keep posting!”
3.) Have a Strategy
Once you have a goal and a network in mind, it is time for a strategy. How are you planning to get to where you want to go? If you are the person that will be in charge of managing the social media accounts then you might want to consider hiring some help to break up the duties. This kind of marketing seems easy but it is very time-consuming so it is hard for one person to handle all of it.
Part of a strategy is finding your audience, creating content, deciding how often to post, and not missing days. All of these things are essential to a good social marketing strategy.
4.) Have a Constant Presence
There is always something new and exciting making its way in the social world and your competitors will take your spot if you don’t maintain a consistent presence. This is why it is helpful to have more than one person managing your social accounts. It isn’t just about posting but also interacting with followers and potential customers.
You are trying to woo people and draw them to you. If they don’t get a response they will move on. If you don’t post for days at a time they will move on. A good rule of thumb is that there is no such thing as too much content, so keep posting!
5.) Humanity Matters
You are running a business, we know this, but you can’t appear as a faceless company online. People want honesty and humanity. They want to see people working at your business and loving their job. They want to see happy customers and what you do in your community. This is imperative to connecting with your audience.
Social Media Marketing (SMM) By Hungerford Media
With the way social marketing is always changing you may not really know where to start. But it’s important that you DO START! Get in touch with us today to get started improving your business’s social media presence. We look forward to working with you!